Product Release: Personalized iPhone Cases

May 5, 2012

This week, Swanky Press launched our first-ever line of personalized cell phone cases. This has been our absolute biggest launch to date, and the response from all of you has been wonderful!  Many of you already have your swanky new cases in hand today.  I’ve been answering a ton of emails this week with questions about the cases, so I thought I’d give some background here.

My Past Experience with Cases

Every time I upgrade my iPhone (or my kid’s iPod touch) I like to splurge on a new case.  However,  I haven’t always had the best luck with my cases.  One cracked after 2 months.  One had too small of an opening for the camera and my pictures had a blurry edge.  One wouldn’t fit on my player unless I took the case off.  Worst of all, the case selection was slim enough that my phone generally looked similar to everyone else’s.

The Search for the Perfect Case

I had the idea of creating our own line of cases about a year ago.  The problem was, the “blanks” or printable cases that are out all seemed to have the same problems as my old cases.  To be honest, the cases I was able to get for trials were all cheap in my opinion.  Yes, I could start a product line with them…but if it really wasn’t a quality product that I would use myself, I didn’t see the point.  I was hooked on the idea of my cases being just as nice as the Kate Spade case I bought at the Apple store…not just some flimsy printable cover.

Our Exclusive line of Cases is Born

Fast forward a year later, and I was over-the-moon excited when Swanky Press finally closed a deal to partner with Case-Mate, the largest US premium case manufacturer.  They have agreed to manufacture cases for us, and we specifically design each and every case before production.  These cases are not just “printed” with the designs, but they are treated with sublimation dye processing – which means that the design is actually part of the case – no chance of it rubbing off or fading.

Not only that, but unlike a lot of personalized goods, Case-Mate is willing to work at the speed our clients are used to…fast!  The cases are designed, manufactured, and shipped to you all in around 4 business days.

Our new partnership allows us to design two different types of cases, a slim “barely there” case and a sturdy “tough” case.  Not only that, but cases are available for the iPhone 4/4s, iPhone 3/3s, iPod touch 4G and several models of Blackberry, Samsung, and HTC phones.Slim “Barely There” Cases

The Slim cases have a super-thin profile.  They are  a one-piece, impact resistant hard ABS plastic shell that covers the back and sides of your phone. You have access to all ports and functions.   One of the cool things is that the design rolls over onto the sides of the case.  The sides aren’t just a solid color like many lower-end cases.  I’ve taken some photos of a slim case so you can see the features up close.

“Tough” Cases

The Tough cases are more rugged, and perfect for people who are particularly hard on their phones.  The tough case has an inner black silicone sleeve (to absorb shock when you drop it).  Then, a sturdy hard ABS shell snaps on the outside of the liner.  The overall profile of this case is still small (it’s no where near as large as an Otterbox case), but it has a solid, sturdy feel to it.  I’ve also included a photo below showing the two cases side by side for comparison.
The Designs

We launched our product line with over 30 unique designs.  As always at Swanky Press, our designs are made in-house and thus a designer can make any changes you want.  Funny…I guess our clients have come to expect that, because over 50% of our sales in the first week requested custom colors or layout.  If you can dream it up, we can make it – so feel free to ask!

The Ordering Process

Swanky Press will send you a mock-up proof of what your case will look like after manufacture.  At this stage, you can feel free to request any changes to the design or layout.  We never charge extra for tweaks or changes.  Colors on your final product may vary slightly from your proof due to your computer monitor’s color calibration.

BONUS:  All cases come with a micro-fiber cleaning cloth for your screen AND a plastic screen protection shield.



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